That was what was missing in the world of hairstyling and
ghd, a leader in the sector for years, decided to respond with a new must-have
product: ghd unplugged . The new hair straightener: travel size, light,
essential and, above all, cordless.
Thanks to the experience gained in the field and the
constant research dedicated to hair, ghd has been producing professional
stylers for 20 years that never disappoint, even for those who love to always
have perfect hair with home treatments.
And when you are away from home? The answer is the new ghd
unplugged , the latest addition to the family that allows perfect hair on the
go even on vacation, after the office or at any time you want to feel at the
top and with shiny and perfect hair.
ghd unplugged and Chiara Ferragni: the face of the campaign
To celebrate such an important launch, the International
Brand Ambassador chosen by ghd could not be missing : Chiara Ferragni who,
together with the brand, presented the new styler in an event with a glam
allure in the Sala Reale of Milan Central Station. A historic place for the
royal family to get their hair and make-up done before taking the train for
their travels.
An event that not only made the face of the digital
entrepreneur official as brand ambassador , but also made it possible to
present the advertising campaign that sees Chiara Ferragni together with the
new ghd unplugged.
Longtime fan and ghd user, digital entrepreneur and fashion
icon Chiara Ferragni collaborated for two years on social media with the brand
of luxury professional hairstyling tools. In his new position, however, the
relationship becomes closer and the influencer becomes the face and hair of ghd
for the new wireless styler from ghd, to always carry in your bag. A real must
have for those who, like her, live a life always traveling between new projects
and destinations to discover.
A relationship of mutual respect between ghd and Chiara
Ferragni which she herself confirmed: “I am thrilled to be back to an on the go
lifestyle and to be able to travel again. ghd unplugged is my new best friend.
I am free to create different styles at any time, always getting a good hair
day. ".
ghd unplugged: the features
The premium performance of ghd straighteners (such as the
ghd gold or ghd platinum +) is well known and, this time around, is
concentrated in a lightweight, portable and powerful straightener. A wireless
styler that allows you to improve your styling, pampering your hair thanks also
to the dual-zone technology it is
equipped with.
A technology that exploits the work of two thermal sensors,
instead of one, which check that the optimum temperature of 185 ° is maintained
for the entire duration of use and is uniform over the entire length of the
hair. According to ghd studies, in fact, 185 ° is the ideal temperature for
styling: with a higher one the hair will be damaged and with a lower one the hold
of the fold would be affected.
To make the ghd unplugged even more special and must have ,
the ultra-gloss ceramic blades that glide easily on the hair for professional
results with 65% more shine.
It will only take 2 hours and a USB-C socket to recharge the
battery with co-lithium hybrid technology for continuous use of 20 minutes and
a constant temperature of 185 ° C: the best for healthy and shiny hair.
The perfect time for on-the-go retouching that can be done
whenever needed and recharged anywhere (laptop, car, ...) between one styling
and another.
And traveling? Its travel format makes it a real must have
for those who travel a lot. Not only because it takes up little, indeed very
little, space in your suitcase, but also because it can be carried in your hand
luggage and is always ready for a last-minute touch-up.
ghd unplugged: styling tips
Soft waves, straight looks or deep curls? With the ghd
unplugged styler there is no limit to the style and mood that characterizes
each one. Quick and easy, this travel size straightener will allow you to
perfect the fold or enrich a simple crop with soft waves to frame the face.
Never forget a coat of travel ghd bodyguard thermal protector beforehand.
Pony tail
A wavy pony tail always has its charm and to achieve it,
simply collect the hair in a high ponytail and leave the two front strands free
to frame the face. Thanks to the ghd unplugged straightener it will be possible
to create soft waves by positioning it horizontally and rotating it, making it
slide away from the face. Then to be repeated along the entire length of the
tail.
Super sleek
Smooth hair, especially if accompanied by a bob that touches
the shoulders, needs a lot of care and to do this you must never give up a blow
of the straightener even on the wettest days. The travel dimension of the
ceramic plate, then, will allow the perfect styling of even the shortest and
most rounded fringes.
Wavy bob
From smooth to rough in 20 minutes? Easy and possible. After
combing the hair, simply place the plate horizontally and bend it slightly in
some strategic points of the lengths, thus creating a natural wave that will
give volume to even the finest hair.
Discover the new ghd unplugged on ghdhair.com/it where you can receive the
personalization of the plate as a gift and at hairdressing salons.
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